CatTreeShop.com – Cat Accessories Business in a Box ($60,000+ in revenue generated since launch)

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CatTreeShop.com – Cat Accessories Business in a Box ($60,000+ in revenue generated since launch)

$6,888.00 $4,888.00

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Established and Aged Turnkey Business in the super lucrative pet niche

Business have generated over $60,000.00+ in revenue since launch date with very little marketing

cat-tree-shop

www.CatTreeShop.com

TOP BENEFITS:

  • Professionally designed turn key website
  • Easy to remember exact match domain name
  • Aged Domain & Website
  • Simply plug in your paypal id & start collecting profits
  • Healthy profits margins on each order
  • Low return, refund and support inquires
  • Turnkey business

REVENUE:
2017 – $626
2016 – $2,308.73
2015 – $7,068.20
2014 – $10,521.64
2013 – $18,727.21
2012 – $7,901.36
2011 – $14,085.06
2010 – $2,133.62

2009 – $190.21

TIME COMMITMENT

Currently owners spend no time per week on this business. More time spent on marketing will increase revenue.
BUSINESS DETAILS:


1. Please briefly describe the business model

One of the premier suppliers of cat trees and accessories. The products are purchased at a deep wholesale price from a handful of reputable suppliers and who drop ship the products directly to the customer.
2. When was the business established?

The business started in 2009.

3. Whats your competitive edge?

Website has established accounts with the most reputable suppliers which allows products to be purchased at a nice profit and have it drop shipped directly to the customers location without having to carry inventory. Steady amount of traffic is generated from organic searches.

4. Who is your typical customer?

Cat owners mainly in the USA but we have had orders from all parts of the world.

5. Why is the business being sold?

We buy, sell, and lease business brand names. Partners of the site have not had time dedicate to the site and want somebody fresh to take over this gem. If it is not sold it will continue to ran as normal like it has for many years.

PACKAGE:

1. Please list all domain names that are included in the sale

CatTreeShop.com
2. Are there any social media accounts included in the sale? If so, please list them along with the URLs to such accounts.
no

3. Are there any mailing lists included in the sale? If so, which service providers are such lists held with and how many subscribers do they have?

Yes the existing database of customers which is in the hundreds.

4. Does the sale include existing customer data? If so, in which format is this provided and how extensive is the customer database?

Yes, all customers with all their info, it’s all organized inside the admin panel of our website.

TRAFFIC & MARKETING:

1. What are the primary traffic sources of the site?

Organic search, social media, ppc

2. Have you done any Search Engine Optimization?

Aside from content on the website and certain keywords, we have not done any other sort of Search Engine Optimization or Re-Targeting of any form. The new buyer will benefit from implementing some.

3. To your knowledge, has the site ever received any search engine penalties (manual or algorithmic)?

No, it has not.

4. What level of SEO effort is required for the site to maintain its current traffic levels?

None. Though the new buyer should see an increase in traffic levels and converted sales if they are to implement some extent of SEO effort.

5. Do you or have you ever purchased traffic? If so, please provide a brief overview

No

6. Do you run any other marketing campaigns, such as display advertising, social media marketing, offline advertising or anything else?

Some experimentation with small ppc campaigns on google & bing.

7.  How does the site rank for related keywords?

See #1 – I can provide Analytics access to any interested prospect.

REVENUE:

1. Which payment processor(s) does the website utilize?

Paypal. But site can accept any processor its x-cart

2. Please confirm that all revenue sources are transferable to the new owner

Yes. Simply plugin your paypal info and start collecting.

3. Are you able to provide live revenue verification?

Yes – this will be provided to a qualified and interested buyer.

4. Is the website’s revenue kept separate from other businesses and/or personal accounts?

No, but it can be verified using website admin and stripe & paypal receipts.

5. Can the website’s revenue be accurately tracked back to the website, i.e. do payment descriptions/details include the website’s name or reference to the website’s products?

Yes.

6. Please provide a brief overview of pricing and how has it evolved over the last 12 months?

Pricing varies per size of cat tree and brand.

6. What is the site’s average Refund/Chargeback rate over the last 12 months? What is the primary reason for refund requests?

We get some refund requests from time to time and the supplier handles those.

7. What’s the revenue for the previous years?
Business has generated over $60,000.00+ in revenue since launch date.

2017 – $626
2016 – $2,308.73
2015 – $7,068.20
2014 – $10,521.64
2013 – $18,727.21
2012 – $7,901.36
2011 – $14,085.06
2010 – $2,133.62

2009 – $190.21 Products typically have a profit range of 20% to 80%

8. What contributed to the decline in revenue?

Lack of marketing from the site owners. No time has been spent on this site in a long time and it has essentially been gliding along on auto-pilot.Lack of site content updates resulted in decreased position for most competitive terms. Could easily be regained with adding regular website content and social media marketing or even ppc.

OPERATIONS & MAINTENANCE:

1. Please list all owner’s responsibilities

  1. Processing orders – its done using a tool we built in the admin. Couple of clicks.
  2. Answering emails – mostly customers asking if part will fit their bike, etc.
  3. Updating social media accounts
  4. Email Marketing
  5. Updating site content
  6. Website marketing

2. Does the owner of the site need any specific skillsets in order to successfully maintain and manage the site?

While it would be helpful to know some about this industry, it is not required. No skill-set or technical experience really is required (the company is structured to run as it is – the system takes sales, you will learn as you go).

3. How do you handle customer support and what is the average volume?

very few per month – most are asking if product has express shipping and do we ship to their location.

TECHNICAL:

1. What platform does the website use? (e.g. WordPress, OpenCart, OSCommerce, etc.)

x-cart

2. Where is the site hosted and does this need to change after purchase?

Site is hosted on shared dedicated server we operate. It could stay here after purchase for a small fee.

COMPETITION:

1. Please describe your main competitors

Doing a google search for the term cat tree will give you a better idea the most currently status.

2. What makes the website better than its competition?

Primarily our responsive and quality support is what keeps customers happy, as well as the quality of our products. We provide near instantaneous customer support to our customers. Some of our competitors never respond.

From a sales positioning perspective, our website design has been tailored, as well as the content, to capture the intended buying audience. We have had numerous professionals design and tweak the website over the years.

MISCELLANEOUS

1. Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?

After support will be done seamlessly via instant messaging, slack, and email for up to 30 days after the sale date.

2. What are the primary growth opportunities that you see for the business going forward?

Start off by adding all the suppliers products. Currently it is estimated that only approx. 40% of the available products has been listed due to time constraints of the current business owner. Simply adding new products has the potential to greatly increase revenue and customer base.

3. Are there any geographical limitations to the potential buyer of the business (i.e. do they need to be based in a particular country, region or time zone to handle customer enquiries or to take over the financial and other accounts)?

No, there are absolutely zero geographical limitations to running this business. Clients are located all around the world, buyer can be located anywhere in the world too.

All you really need is a computer/laptop/tablet and an Internet connection to be able to check up on things, respond to some inquiries, etc.

4. Where are your customers from?

Mainly the USA

ASSET SALE INCLUDES:

  1. CatTreeShop.com – Domain
  2. Professionally designed website
  3. Product Database, Customer Database, Previous order Database, website files
  4. After sale support from the experts at BrandNames for 30 days after the sale completion date via IM or email.
  5. Transferring Service – We will transfer the website & assets to the new owner.

VIDEO WALKTHROUGH OF REVENUE:

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